Photo of Sofiia Shvets

Hi, I'm Sofiia.

I love building things that help people create. For the last eight years, I co-founded and ran Let's Enhance and Claid.ai - companies in generative media space. Currently, I'm exploring what's next in AI.

My Story

My work in generative media began eight years ago, way before ChatGPT. We started as a small research lab in Ukraine, driven by a simple obsession: making computers truly understand and create visual content. After years of relentless focus, that lab grew into our first product, Let's Enhance.

It grew into one of the leaders in image enhancement, trusted by over a million users who generate tens of millions of assets every month. Building on that deep technology, we launched Claid.ai to solve complex content challenges for the world's biggest brands, including enterprise clients like DoorDash and marketplaces like Zepto.

Before all this, my journey included a few years at Google working with their largest marketplace clients and cutting my teeth in early-stage startups in VR and energy tech.

My Products

Appearances

Microsoft Reactor

Microsoft Reactor

Speaking at Microsoft's SF AI Show & Tell on 'Going Vertical in Generative AI' for e-commerce.

NFX

NFX

Featured in the NFX documentary 'The Rise of the AI Underground' on the new wave of AI builders in San Francisco.

BrXnd NYC

BrXnd NYC

Sharing insights on 'Using AI to Create Consistent Product Visuals' at the Marketing X AI conference in NYC.

AI User Conference

AI User Conference

Presenting on 'Photography 3.0' and how AI-generated assets are changing brand content.

Work With Me

Consulting

I occasionally consult companies on integrating generative media technologies. I help leadership teams understand how to think about the technology, which models to use, and how to build the right processes.

Speaking

I enjoy speaking about generative AI technology and its practical use.