Sofiia Shvets

Work

1. Independent consultant

   04.2026 – Present

   Helping AI-native companies with product and GTM.

2. Claid.ai / Let's Enhance

   1. Board director

      03.2026 – Present

   2. CEO and co-founder

      2018 – 2026

      Co-founded Claid.ai / Let's Enhance, one of the earliest generative AI companies for visual content. Grew it from a research lab in Ukraine to a profitable company building enterprise-grade tools for high-quality visual content creation. Our teams have built sophisticated, integrated generative media systems that have created and edited over 1 billion assets for some of the world's biggest brands, including DoorDash, Printify, Rappi, and leaders in fashion. Forbes 30 Under 30.

   

   Let's Enhance ↗

   A leading AI-powered image and video enhancement platform used by over a million users monthly.

   

   Claid.ai ↗

   Generative AI company that helps to create premium branded content in seconds.

Experiments

Some of the little tools I built.

FixHTML ↗

Edit AI-generated HTML like Canva, then keep the HTML.

Appearances

Microsoft Reactor ↗

Speaking at Microsoft's SF AI Show & Tell on 'Going Vertical in Generative AI' for e-commerce.

NFX ↗

Featured in the NFX documentary 'The Rise of the AI Underground' on the new wave of AI builders in San Francisco.

BrXnd NYC ↗

Sharing insights on 'Using AI to Create Consistent Product Visuals' at the Marketing X AI conference in NYC.

AI User Conference ↗

Presenting on 'Photography 3.0' and how AI-generated assets are changing brand content.